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Author(s):
Emmanuel Chao.
Page No : 1-17
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WHY SHOULD LOCAL RESIDENTS CARE? ASSESSING THE ROLE OF RELATIONAL GOVERNANCE ON TOURISM DESTINATION BRANDING
Abstract
Purpose: Tourism is one of the most competitive sectors globally due to its social and economic contribution in the development of nations. Local residents support towards destination branding has not adequately examined, especially from the supply side of tourism destination This is a gap which this study aims at investigating. Specifically, the study used the relational governance dimensions in understanding the influence of local residents support towards destination branding.
Design/Methodology: The study applied a cross-sectional survey research design with 302 respondents. Data was collected by structured questionnaires that were self-administered and analyzed through the structural equation modeling (SEM).
Findings: The findings show that relational trust, control mutuality (power) and relational commitment has a positive influence on relational satisfaction. Further, the Relational Satisfaction was found to positively influence the local residents support for destination branding. The study also found that Relational Satisfaction mediates the relationship between the relational governance dimensions (relational trust, mutual control and relational commitment) and local residents support towards destination branding.
Research Limitation: The study adopted a quantitative approach, which has the limitation of being unable to provide detailed insights and critical incidences around the topic. Thus, in further studies, a qualitative approach or mixed approach is recommended to provide detailed insights and cases that support the results. The current study focused on stakeholders with direct attachment to tourism sector, but future studies can include other stakeholders who play a role in destination branding. The scope of research can also influence the study findings, thus we recommend future studies to include other sectors which indirectly or directly influence tourism
Practical implications: The findings from this study recommend the need for developing a strong relationship with the entire tourism ecosystem. This relationship should ensure that the interests of all the key players are observed and a win-win situation should be of a key emphasis. Dyadic relations such as tour operators and tourists, local government and tour operators, government and local residents, tour operators and local residents should be built from the perspective of mutual benefits and fairness.
Theoretical implications: Theoretically, the study advanced theoretical understanding and the application of combined theories, i.e., relational exchange theory and identity theory, in explaining the driving mechanism behind the local residents’ support towards destination branding. The study has also contributed in terms of the understanding of relational perspectives from the tourists, governments and local residents and how such are interconnected in building a long-term destination brand.
Originality/value: The study complement in the understanding of the relational environment as a whole and its role in the building block of the entire feeling of tourists and local residents and ultimately how such a feeling can result in the development of a destination branding.
Keywords: Mutual control, relational trust, relational commitment, relational satisfaction, destination branding
Paper type: Research paper
| 2 |
Author(s):
Wabike, Paul, Anastassia Boyajyan, Patrick Szillat.
Page No : 18-34
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DEVELOPING SUPPLY CHAIN RESILIENCE (SCR): THE IMPACT OF CRISES ON SUPPLY CHAINS
Abstract
The interconnectedness of supply lines from producers to consumers means that a crisis of any nature can disrupt the Supply Chain, involving a wide range of consequences such as inventory shortages, paused or postponed deliveries or even closed ports. This study aimed at examining how organizations can build a resilient supply chain to mitigate risks posed by a crisis.
This exploratory study focused on seven companies in the Netherlands. These companies employ around 2500 people across nine operational areas of IT, Finance, HR, Product Development, Engineering, Customer Support, Sales, Production, and Supply Chain Management. The study focuses on how these operational areas contribute to smooth Supply Chain operations. Sampling was purposeful. Sampling techniques involved tenure, specific tasks and responsibilities about supply chains, and the involvement in reshaping organisations as a response to COVID-19 and the current Russia – Ukraine war. Senior managers who met those criteria were targeted for interviews. Of the 34 initially targeted people, 20 responded with ‘Yes’, while the final number interviewed was N=10. Semi-structured interviews were used to collect the empirical data. This research has shown that supply chains can be susceptible to different disruptions. During crises, companies rethink their strategies, which are seen in the light of cost-saving, fighting for survival, and keeping customers satisfied.
Key words: Supply chain management, supply chain resilient, disruption risks, digital transformation, globalization
| 3 |
Author(s):
Maria Erasmus, Coretha Komba.
Page No : 35-46
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THE ANALYSIS OF TECHNICAL EFFICIENCY OF SEAWEED FARMING IN ZANZIBAR: A CASE OF ZANZIBAR SEAWEED CLUSTER INITIATIVE (ZASCI)
Abstract
Seaweed is amongst of the cash crops which are produced in Zanzibar. They are used as fodder, fertilizer, food also they are used in food processing and pharmaceutical. Seaweed farming demonstrated economic viability and sustainable improve the coastal communities’ livelihood. This study applied Stochastic Production Frontier analysis to determine the level of technical efficiency of seaweed farming in Zanzibar together with the factors influencing it. The findings revealed the average technical efficiency level was 77.2 which means farmers can improve their current output by 22.8 percent without employing more factors of production. The estimated parameters from the maximum likelihood revealed that seaweed farming technical efficiency was positively affected by farm size, amount of labors, capital and amount of seeds. On top of that, family members and farming experience showed a significant negative relation with technical inefficiency. Thus, they have significant positive influence to seaweed technical efficiency. Consequently, there were no enough evidence that being married, a farmer is female, education level, distance of the seaweed farm from the shores and age of the farmer have influence on seaweed farming technical inefficiency. Therefore, this paper encourages farmers to use and efficiently utilize the available production resources to enhance their level of efficiency.
Key words: Technical efficiency, seaweeds
| 4 |
Author(s):
Yuslida John.
Page No : 46-54
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CAN DIGITAL TECHNOLOGY CREATE VALUE IN THE PUBLIC SECTOR? A REVIEW OF THE LITERATURE
Abstract
Due to the need for improved services in the public sector, many organizations are struggling to find a public value framework that can ideally suit public value. However, there is a scarcity of data on value creation from the application of digital technology. Since, not all digital technologies result in positive results. Reviewing the literature from 2010–2023, it indicates diverse results on value creation in the public sector that uses digital technology. The study recommends that the sector create a favorable environment that can facilitate the well-rounded utilization of digital technology.
Key words: Digital Technology, Public Value, Value creation, Public Sector and Review of the Literature