| 1 |
Author(s):
Emmanuel Chao, Nsubili Isaga, Jerum Kilumile, Johakim John.
Page No : 1-13
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MEASURING BUSINESS INCUBATION EFFECTIVENESS: AN INCUBATEE CENTRIC APPROACH – A TANZANIA BASED STUDY
Abstract
Business incubators are economic growth and development tools which help to create new businesses in a community. The business incubators are also integral parts of the modern entrepreneurial ecosystem, which supports the growth of start-ups based on a broad range of measures. This study focuses on measuring the effectiveness of business incubation program from the incubates’ point of view because the incubates’ are the main targeted beneficiaries of the incubation program. We used a cross section survey study where data were collected once from different graduated incubates in different sectors and regions in Tanzania. The focal regions for the study were Dar es salaam, Morogoro, and Iringa regions. These regions were purposefully selected due to the high number of incubators and startups which in turn makes a high number of incubates. Questionnaire and interview were used to collect data from the sample of 31 respondents who were obtained through snowball sampling technique. Researchers used both descriptive and content data analysis to analyze data. The findings from this study concluded that, attainment of incubates’ expectations (success indicators) is a good measure of incubation effectiveness. This study recommends an evaluation of incubation effectiveness by focusing on incubation services output or impact on incubates to be the best approach.
Key words: Entrepreneurship, Innovation, Incubation
| 2 |
Author(s):
Omari K. Mbura, Simith J. Sanga.
Page No : 14-27
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Promotion Strategies and Tourists’ Hotels Performance in Tanzania: Insight from Dar es Salaam City Based Tourists’ Hotels
Abstract
This study examines the role of promotion strategies on tourists’ hotels performance with insight from the tourist hotels in the largest commercial city of Tanzania, Dar es Salaam. Precisely, it dwells on the extent to which key promo tools of advertising efforts, sales promotion, direct marketing, public relation and personal selling influences tourists’ hotels performance. Informed by Hierarchy of Effect, Relationship Marketing and Behavioral Learning theories, data were collected randomly from 80 managers/ owners from tourists’ hotels through structured questionnaires. Moreover, 3 key informants were purposively contacted for in depth interview. Through multiple regression analysis, it was ascertained that advertising, sales promotion, direct marketing and public relation were strong predictors of tourists’ hotels performance. Personal selling had positive, but insignificant influence on tourists’ hotels performance. The article recommends the tourists’ hotels management to capitalize mostly on the four most influencing promotion actors to the tourists’ hotels performance. More emphasis should be placed on posters, print media, and radio categories, which appear to be the most influencing for advertising, while coupons, discounts and contests actors outperform other sales promotion attributes. Finally, Internet, telephone and telemarketing should be emphasized for direct marketing while social media, business events and press release, should be utilized for public relation.
| 3 |
Author(s):
Marianne Jahre, Caroline Dale Ditlev-Simonsen, Emmanuel Chao, Anna Czerwinska, Mary Mushi.
Page No : 28-58
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SUSTAINABLE NEW BUSINESS DEVELOPMENT IN THE GLOBAL SOUTH – SUPPLY CHAINS AND NETWORKS
Abstract
To improve understanding of factors to take into account when developing and implementing new sustainable business opportunities in the Global South. The study uses a phenomenon-based approach. Building on three research streams – sustainable supply chain management (SSCM), the industrial network approach (INA) and sustainable entrepreneurship (SE) – this paper develops a conceptual framework and demonstrates its applicability using a relevant case study: Business Opportunities for the Opuntia cactus (prickly pear) in Tanzania. New business opportunities can be identified from three different perspectives: demand-pull, supply-push, and gaps in supply chains. The proposed framework suggests how to include all three perspectives and what factors to account for in development and implementation.
Keywords: Supply chain, industrial network, sustainability, entrepreneurship, developing countries, new business development
| 4 |
Author(s):
Yuslida John.
Page No : 59-68
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DIGITAL ECONOMY TRANSFORMATION COMPONENTS ON THE MANAGEMENT OF SMALL AND MEDIUM ENTREPRENEURS: A SYSTEMATIC REVIEW OF THE ORGANIZATIONAL CONTEXT
Abstract
This study systematically reviews digital economy transformation on the managements of small and medium entrepreneurs in peer-reviewed journal articles over 11 years (2010– 2021) from eight journals databases. It involved a systematic literature review of 73 papers from 32 journals focusing on the publication outlets, yearly trends, themes, and associated conceptual approaches, methodologies, findings and area for further research. The findings suggest that the required components of digital economy transformation on the management of SMEs are based on the organizational context like flexibility culture, employees’ awareness, management support, clear process and employee’s skills. Through synthesizing the study propose several promising avenues for the future research. Overall, our literature review confirms that this research stream is still a new phenomenon, hence, need more research efforts to be done.
Key Words: Digital Economy Transformation, Digital economy Components, Management of Small and Medium Entrepreneurs; Digital Economy of Small and Medium Entrepreneurs